Times are a changing. But does anyone buy this shit?
Open Instagram. Go ahead. Do it. (if you don’t have Instagram, congratulations, you have avoided one of the greatest brain dumps of the 21st century. Stop reading this post and go on with your (rather excellent) day).
For those with the ‘Gram, what did you see? A bunch of rad stuff, dog pictures and food pictures right, right? Some by normal people being normal people. Some by pros. Some by something in between. The purpose of this post is to focus on the latter two. The rad pictures posted by pros and almost kinda not really but sorta pros.
What I’m about to do is akin to magic to some. I’m going to describe a situation, without seeing it, and you are going to go “oh my god, that is exactly what I just saw”.
Go to your latest post by your favorite powersports pro (even better if its a want-to-be-not-really-but-kinda-semi-pro). We’d say pick “any action or adventure sports pro” but the truth is, power sports instagramming is the epicenter of what I am about to describe.
Okay, did you find one? Great. I’d bet it was a photo of your favorite powersports pro getting rad OR a picture of a vehicle. Below the photo was a description whereby the pro basically just told you what to go buy.
[Wow, my #XYZturbo was really running good today! #product #brand @brand] or [gotta love the nice warm feeling of #brandhere pants, they kept me dry all day! #product #brand @brand] or [#XYZ sled is so nimble, so good, love it~! #product #brand @brand]
Ding ding ding? Did I get it right?
In what weird world is this form of advertising actually working? Am I unaware of a population within the action sports world that is akin to a brainless zombie army whom upon reading these descriptions runs to their local shop and orders this stuff? At best a viewer just ignores these descriptions or *maybe* learns the product the pro is using with some form of curiosity. At worst, you get that feeling you get on a used car lot when the creepy salesmen starts asking “what do I need to do to get you in this car TODAY”.
So. Powersports world. Can we all just begin to be *slightly* more creative with our product placements and athlete driven advertisements. Its great you get free stuff, better if you get paid. But find a way that makes me laugh or tickles my curiosity when it comes to this shit. This isn’t an interview at the end of a supercross race, you have far more creative freedom. Use it. Otherwise, it leaves my head feeling more like a trashcan at the local used truck lot than the inspired stoke bag it might otherwise be based on the photo alone. Lets all try and do better.
Good talk! See ya out there on the Gnarstigram! PS, please follow us. #awesome #wearegoingtoberad #irony
Editor’s Note: Jeff totaled his sled last weekend and may be concussed, angry, embarrassed or all three. This post was for entertainment. Nothing more.